This project was based on a real-life brand located in Paris, France, called iRASSHAi. After extensive research on the branding and identity behind this brand, I created these pieces based on the research I had found. iRASSHAi is a Japanese concept store that focuses on capturing the essence of the traditional Japanese lifestyle. The left graphic represents the classic wave pattern and each texture of the waves showcases a different aspect of the identity. For example, ash wood is a popular material used in Japanese-style housing, and it was also used in the iRASSHAi store. The center graphic is purely text and demonstrates the main ideas of iRASSHAi in a new style.