H2O Skincare is a hypothetical brand I created for water-based skincare. I have always had a fascination with skincare, myself having an extremely strict day and night routine. I wanted this brand to appear clean, calming, and luxurious. These products can be used anytime, but I wanted to cater my marketing and branding more toward a beachy and dewy aesthetic. Usually in the summer, people want the products used on their face to feel lighter and moisturized. Therefore, the overall feel of my brand includes more neutral tones and hydrating-looking images.