I was fortunate enough to work with a real-life client who created a start-up called Pop Up Docs. Our semester-long project was to create a brand book for this new company. The company wanted to emphasize the fact that they helped communities learn how to use software and technology. Based on their goals and mission, I worked with the idea of the simple and universal “Play” button. Each detail of the logo helped bring an exciting and modern aspect to highlight the brand's identity. This class was enjoyable as it tied together my interests in graphic design and entrepreneurship/visual marketing.