H2O Skincare

Project Type
Branding - Personal Brand Design

Medium
Adobe Illustrator and Adobe Photoshop

Year
Winter 2024

H2O Skincare is a hypothetical brand I created for water-based skincare. I have always had a fascination with skincare, and I have an extremely strict day-and-night routine. I wanted this brand to appear clean, calming, and luxurious. These products can be used anytime, but I wanted to cater my marketing and branding more toward a beachy and dewy aesthetic. Usually in the summer, people want the products used on their face to feel lighter and moisturized. Therefore, the overall feel of my brand includes more neutral tones and hydrating-looking images.

The Task

Create a brand that represents you.

The Concept

H2O Skincare is a water-based skincare brand. The products are full of nourishing and revitalizing ingredients. All products are light and fragrance-free and will help achieve a glowy and hydrated look.

This brand is for everyone. Hypothetically, I would have it available in drugstores and higher-end cosmetic shops all for a reasonable price. I wanted this brand to appear clean, calming, and luxurious. These products can be used anytime, but specifically for the summertime. I tried to cater my marketing and branding toward a beachy and dewy aesthetic. Since the summer air is quite hot and humid, I believe the ideal summer skincare should feel lightweight. Therefore, the overall feel of my brand includes more neutral tones and hydrating-looking images.

Full Presentation